Beretta Premium - Catalogue 2021

73 design of the 486was to simplify and rationalise all the surfaces. Specifically streamlining the area of the action. During the manufacture of my design in the Beretta workshops I got to observe the fascinating mix of traditional skills employed by Beretta’s craftsmen in conjunction with the most impressive state-of-the-art engineering processes including the use of intricate x-ray equipment, sophisticated laser technology and robotics. With these standards of ingenuity I believe that my vision to create an innovative and modern design while respecting the DNA of the product typology has been spectacularly achieved.” Marc Newson “To be asked to design for Beretta, one of the oldest companies in the world with its roots in the Italian Renaissance, was a great honour. One of the things I like most about my job as a designer is the opportunity I get to immerse myself in different industries and acquire knowledge about their manufacturing processes, materials and technologies. I aminterested intheway thingswork – it’s a technical obsession. The main focus for my